Email Marketing offers traditional offline businesses a great way to build a relationship with their customers and the opportunity for repeat business. Using email marketing just for discount coupons and sales messages is wrong though. We can use email marketing for so much more and most of your leads can be your existing offline customers. There email address could be a valuable marketing tool for you to have. Email marketing campaigns for small business is perhaps the easiest way to measure success too, it costs literally nothing to test and tweak as opposed to traditional direct mail advertising that costs for materials and postage etc. More info about email marketing is discussed in the free ebook reports for Evolution, the online marketing system for small business which is available at local-internet-marketers.com
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Source: http://postcardstocash.com/directmail/email-marketing-for-small-business/
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